Tuesday, November 22, 2011

"Why don't you get an iPad?" Zombies.

Zombies is the answer to everything. When you think of ebooks and social networks and your digital self, you should put it all within the context of zombies.

I don't literally mean zombies. But I mean that in any zombie-themed fiction, shit happens, society collapses, and survival gets back to basics. Shelter is a physical structure. Food is food.

There is no virtual world. Microblogging gets cut to four letters: Help. Or three, Run. Friending someone means you get to sleep for a few hours while she keeps watch. The only flash mob is the one that wants to eat your brain.

Anyone showing off his cool new Kindle Fire doesn't get it. He won't last 24 hours around zombies. But the guy with the tool box under his desk knows what matters. Hammer beats tablet. So think zombies.

Zombies says to build more libraries.
Zombies says to plan for failure and have an exit.
Zombies says your most important customer is right in front of you.
Zombies says don't over extend your supply chain.
Zombies says not to waste resources.
Zombies says to train your staff.

We take so much for granted: we assume that the wifi will be up and we expect to have a place to plug in. But this won't last forever. Zombies says so.

Buy books.

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